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For the past three years, Karen Barnes has lead Woodbine's marketing to women team and now speaks to groups across North Carolina.

When she's not unearthing the latest insights to women, she's probably on a hiking trail with her dogs or loading up her iPod. She's known around the office for her fake Irish dancing and her love of Krispy Kreme doughnuts.

Woodbine is a full service ideas company located in Winston-Salem, NC working with clients including Lowe's Home Improvement, Sara Lee Branded Apparel, Carolina Donor Services, and Piedmont Federal Savings & Loan.