Okay, so I was talking with a colleague this afternoon and the minute she told me this story, I knew I’d write about it here. It made my eyebrows go up. Okay, just the right eyebrow went up so I had that look of complete disbelief.
Tara is a successful business owner, and recently decided that she wanted a sunroom. Between her and her husband, she’s the point person on these kinds of decisions and also the main breadwinner.
So, she narrowed down her list and started making some phone calls. Her first phone call was to Temo, and she asked that someone come to her home and give her an estimate. So here’s Tara, ready to spend big bucks, and here’s what the Temo rep told her.
“I can’t come out to your home unless your husband will be there, too.”
Tara explained that he’s not really the main decision-maker and that this was her project. The rep didn’t budge. Tara explained that she’s the main breadwinner. The rep didn’t budge. She asked why. The rep responded that it’s company policy not to go on “one-leggers” and that if she had any questions, she could call the company’s sales director.
So Tara got on the phone with the Sales Director. He confirmed it and Tara told him that he can count on never having her business and that she was going to let other people know about their archaic policy toward selling to women. I believe she used the word “idiot” at least once.
And there you have it. An example of why this blog exists. To eradicate behavior like Temo’s. To educate companies about the new power of the women’s market. To illuminate the differences between selling to men and selling to women. To help companies be more in touch with their consumers.
And today, we’re writing about it for the 100th time, a nice milestone to mark with a good story. Thanks for reading and thanks for creating more Womentum!