I just got my monthly gas bill. It’s bad. It’s so bad that it makes me want to sell my SUV and buy a hybrid. It’s so bad that I’ve been hearing other people saying the exact same thing.
So this got me to thinking: who else is going green? Tom Peters says that the uber-target in the marketplace right now is Boomer Greenie Wellness Women, and hey, we talk about the women here a lot, so let’s take a look at the greenie part of that equation.
“Green marketing is a good thing,” says Jack Barkenbus of the University of Tennessee’s Energy Environment and Resources Center. “Consumers have begun to respond to it. That’s why you’ve seen so much growth.”
Here are five noteworthy examples:
• Wal-Mart. As much as I love to crack on Wally World, they recently erected a sustainable test store in Texas employing 26 energy-saving and renewable materials experiments. That’s one energy-saving idea for every 1,000 square feet.
• Hybrid cars. Toyota. Honda. Lexus. Ford. Mercury. Chevy. GMC. Let’s get some more models out there, fellas! Work faster!
• Ethos Water. You can read my previous post about this, or just know this. Starbucks bought a little water company and will donate a nickel for every bottle they sell to a foundation that brings clean water projects to underdeveloped communities. How about a donation to help rebuild the Gulf Coast’s water supply?
• Method Soap. All natural ingredients that get dishes clean all in a bottle that makes a fashion statement. Love it!
• General Electric. The new focus of this sprawling company is what they’re calling “eco-imagination” and they’re getting a good start with a train engine that produces less emissions. And they’re really putting some big bucks behind it, too – $1.5 billion a year in research.
Is there an opportunity in your category to be the green-friendly leader? Can banks shred and recycle bank statements? Or do what I do with my shredded stuff – donate it to the chimpanzees at the North Carolina zoo who make beds of it every night? Use your eco-imagination and see what comes of it.