If I had my choice of what to wear everyday, it would be jeans. Levi’s 550 relaxed fit, tapered leg jeans. And, many days, that’s exactly what I wear to the office. Okay, not today – I have a client meeting.
Remember when it used be easy to buy jeans? Today there are so many choices, it’s often overwhelming and you simply have no idea where to start. So this brings up an interesting bit of technology that Levi’s (www.levis.com) is using to help design jeans that fit us real people. You know, the ones who don’t look like supermodels?
It’s called Fit Finder and it scans your body in about ten seconds and then prints out a list of recommended styles and sizes. Here’s how it works: You step into an 8-ft. tall cylindrical booth (fully clothed, mind you) and a “wand” with nearly 200 sensors gathers data using low-power radio waves. These waves reflect off the water on your skin, but don’t penetrate the skin, making it harmless. More than 200,000 points of the body are scanned and measured in the ten seconds you’re standing there.
Levi’s says it’s using the data it collects to build a database of “real customer measurements” that will help the company create the perfect fitting jeans.
Three thoughts: One – there is no such thing as THE pair of perfect fitting jeans for everyone. Two – snaps to Levi’s for asking their customers to provide input into the design process – very consumer-friendly. Three – why has Levi’s suspended their create your own jeans program?
The question for you, my friend, is this: when’s the last time you invited your customer into the design process?