We’ve written a couple of posts lately about wine and women, and here’s a worthwhile commentary from Colorado’s Rocky Mountain News.
Yes, it’s a little tongue in cheek and I particularly liked this part:
Woman-as-target always strikes me as a bit, as it were, broad. “Women’s” skis don’t bash my bumps better, jeans cut for “a woman’s curves” don’t hug mine, and what’s up with genders for perfume and deodorant? Since when do women sweat sugar and spice?
Which leads me to an entirely different thought. I was just thinking about other products that are segmented by gender and I immediately thought of all the talk around the razor battle. Venus vs. Quattro. Do women really need a razor specifically for them? Feel free to weigh in on the debate by posting your opinion by clicking on the Comments link below.
Then I remembered that we just bought shaving cream this weekend. I buy the cheap stuff, Barbasol, and was interested in the new addition to their label. It featured an Olympic athlete – a real man, they called him – and also a sentence or two about how the company donates 10 percent of its profits to charities supporting children.
A nod to feminine values on a package “for real men?” Interesting. Very interesting.