Get Fired Like A Man.
That’s the first story mentioned on the cover of Pink magazine’s (www.pinkmagazine.com) inaugural issue. The new magazine, aimed at career women, hit the newsstands last week. Founding editor Cynthia Good hopes her new venture will attract the fastest-growing workplace demographic – women executives, managers, entrepreneurs and thought leaders. Today, an estimated 21 million women now hold executive level positions.
Okay, so I applaud the premise. But I had to question the name. Isn’t this exactly the kind of “pink thinking” that enlightened companies are trying to avoid?
Absolutely not, according to the first letter from the editor:
Throughout your life, pink has been symbolic. Since the day you were born and a pink cap was placed upon your head, the color partly defined who you were and who you felt you could be or could not become. At times, pink was confining, girlish, degrading, liberating or all of these.
But today, a growing number of women who are at, or heading to the top, are comfortable with their own pinkness – the color, the attitude, and the opportunity it represents. They are embracing their femininity along with their strengths, their compassion and resilience, power and passion.
Welcome to the reclamation of Pink.
Pink will be competing against magazines including Money, Fortune, Family Money, Money for Women, Kiplinger’s, Budget Living and a new entry called Bee that is scheduled to launch in October. It’s also taking some inspiration from other titles, namely the now-defunct Working Woman and Gloria Steinem’s Ms. Magazine.
The premiere issue carried 33 pages of ads and contracts have been inked with major players like Coca-Cola, Home Depot, Georgia-Pacific, FedEx, Song Airlines, Starwood Hotels and Resorts, and Wachovia among others.
But media critics remain skeptical. Why would women pay $3.95 for advice on how to structure a compensation package when general information like that is everywhere on the Net? Will women even value financial advice from a woman’s point of view?
Good says yes. Pink will offer financial and career advice in the context of stories about other successful women. And we know that women prefer to talk about people over things, so this stands a pretty good chance of succeeding rather than the traditional focus on stock performance.
Take a look and let me know what you think.