I might be turning into a Danica Patrick fan (www.danicaracing.com). I’ve never seen her race in an Indy Racing League event, but after her run-in with Formula One head Bernie Ecclestone last week, I might have to tune in.
Ecclestone called her to congratulate her on her impressive drive at the Indy 500, but in the same conversation, he reportedly told her “Women should be all dressed in white like all other domestic appliances.”
Not surprisingly, Patrick said was she caught off-guard and upset by Ecclestone’s insanely insulting comments. “I can’t believe he would say it to me over the phone, not to my face, but directly to me,” Patrick said. “I was a bit confused…so I don’t really know what to think about it.”
It’s mindsets like Ecclestone’s that must be changed in the marketplace. Women are not only a legitimate target, but now THE primary target. We’re not appliances, but we buy plenty of them. We’re not all dressed in white like a nurse, instead we’re graduating from medical school in record numbers. We’re not only driving cars in the world of professional racing, we’re also influencing more than 60 percent of new car purchases.
Are you listening, Bernie?