Usually, we talk about companies that are marketing to women the right way. But today I have a beef with Sony. I know, I know. Why would a skinny little woman like me take on an electronics giant? Because they’re flying pink banners, that’s why!!!
In its effort to attract more women to its technology stores, (commendable, since 89 percent of all consumer electronics purchases involve women) Sony has started refurbishing interiors (good), started showing more women in their advertising materials (good), and redesigning products with women in mind (also good).
So why am I up on my soapbox? Because despite their best intentions, they’re falling down when it comes to certain executions. They’re relying on old stereotypes. I meant it when I said they’re flying pink banners. They’re flying pink banners encouraging women to experience “a technology makeover.” There’s a Girls Only night where customers receive chocolates and scented body lotion in addition to tech tips.
Okay, look, I applaud the intention. I really do. Smart. But making it pink doesn’t make it right. Making it smell pretty doesn’t make it right. Making sure that women have the information they need, have a great in-store experience and feel respected? That’ll make it right.
What do you think?