Today, I’m marking a personal milestone. It’s been 15 years since I walked across the stage and accepted my college diploma from Hollins University. (www.hollins.edu)
This month, colleges and universities across the country will be handing out 200,000 more diplomas to women than to men. It’s the continuation of a trend that started back in the 1980s. Let’s take a quick look back: In the 1960s, Harvard admitted one woman for every four men. In 2004, Harvard admitted more women than men for the first time.
Here’s the big picture for women’s educational achievements:
• 57 percent of all bachelor degrees
• 58 percent of all masters degrees (mine’s in Journalism and Public Affairs from American University)
• 50 percent of all law degrees
• 40 percent of all business master’s degrees
• 46 percent of all medical degrees (and in 2004, women applicants to med school outnumbered men for the first time)
For you as a savvy marketer, this means several things. One, more education means more money. And that means that women now have more of their own income to spend. Two, women expect more intelligent communications. Three, there’s a backlash. But we’ll talk about that in our next post.