Okay, I admit it. I have vino on the brain this week. See, we’re working with the Yadkin Valley wine region here in North Carolina to promote tourism so my wine radar is on high alert.
As you may have guessed, one of our targets will be women. About 60 percent of wine-drinkers are women and nearly 80 percent of all wine is purchased by women. Pair that with the fact that women are now the new adventure travelers and are taking trips with their girlfriends more often, and you’ve got something.
At least that’s what a new luxury travel company called Women & Wine (www.womenandwine.net) is hoping. They’re offering women-only tours of California wine country, Italy, Chile, New Zealand, Spain and France. We’ll have to get the Yadkin Valley on their radar!
Meanwhile, over at O’Brien Family Vineyards, they’re selling Seduction Wine, a “rich, round, soft, lush and complex wine with sensual flavors and a velvet kiss.” It’s packaged in a red translucent bag for easy gift-giving. Check out seductionwine.com for more details.
Beringer Vineyards (beringervineyards.com) is marketing White Lie, a reduced calorie offering with less alcohol. How is that possible? Well, they use younger grapes that create less sugar in the fermentation process, thus fewer calories. The corks are imprinted with little white lies on them – “It’s not you, it’s me” – designed to humor women. White Lie will cost around $10 a bottle and is slated to launch in May.