Tomorrow is National Sense of Smell Day. No kidding.
Actually, it’s the 12th Annual National Sense of Smell day. Guess I missed the first eleven. So today we celebrate our noses and the noses of all women. See, women have a more acute sense of smell than men. Combine that with the fact that researchers say scent is the sense most intimately linked to memory, and you can see how this might be worthy of a blog post.
Now, you’ve probably heard that if you’re having an open house, it’s a great idea to be baking some bread or burning some aromatherapy candles as potential buyers tour your home. So doesn’t it stand to reason that retail environments could also explore incorporating scents into their environments? Some already do. For instance, I was in an Aveda salon recently and couldn’t help but saunter on over to a small touch screen that let me choose what scents I wanted to sample. It literally misted about a dozen different aromas as I laughed the entire time.
Now, there’s a company called ScentAir (www.scentair.com) that sells devices that associate more than 1,000 scents with brands at retail. Here’s how it works. Let’s say that you’re walking down the bread aisle at the grocery store and you approach the cinnamon buns. A motion detector sends an electronic signal to the scent generator, the smell of cinnamon buns gently tickles your nose, and then a sign informs you of which product smells so darn good.
How can you resist that? How are you incorporating sensory experiences into your retail environment?